Portfolio

2018 CV

Associate Fiction Editor:

I currently have the privilege of serving as an associate fiction editor for Texas Christian University’s literary magazine, descant.

News articles for Wine Spectator:

Various articles I’ve authored from 300-1400 words. From technical subject matter that includes medical, financial, and technological breakthroughs to interviews, current events, and trends in the world of wine.

Weekly blog Unfiltered for Wine Spectator:

Client blog dealing with the lighter side of the wine world, where celebrity and wine intersect, as well as news items that perhaps don’t merit a long-form article.

Author Interviews/Literary:

Paul AusterChris CleaveKate ChristensenDave Cullen Mark Danielewski (1)Mark Danielewski (2)Benjamin HaleMichael HastingsChuck Palahniuk (1)Chuck Palahniuk (2)Mark RichardGary Shteyngart – Lidia Yuknavitch

Garold LaRue III Bio (copy only):

The client needed an in-depth profile covering decades of experience in the field of coffee roasting, as well as outlining his contributions to the global coffee trade and humanitarian efforts.

Avoca Coffee Profile Page (web):

Fifth-generation coffee roaster based in Texas needed an update to their profile page. They wanted clean and concise, with just a touch of personality. Professional yet playful.

Duda Simple Salads by Salanova B2B email with CTA (copy only):

The client needed an email template for a B2B message that would appeal to a targeted audience (producer buyers in large grocery stores) highlighting the merits of their unique product with various CTAs.

Medjool dates “Date Night” ebook/recipe book (copy only):

The client wanted an e-book that incorporated various Medjool date-related recipes and a play on the term “date night” with different themes applied to each recipe.

CalGiant Farms BuzzBlog:

The client needed ghost-blogged entries that emulated the author’s voice, hit SEO milestones, and engaged the reader with further CTAs.

Foodservice Industry Sales Copy Rewrite:

A $100MM corporation had some sales material (PPT deck, web copy, etc…) that needed some love and a diet. No links available for proprietary copy, but reference available upon request.

Digital Marketing Content:

All things copy – From brand-wide messaging to tweets. Ideation and execution across multiple departments (PPC, SEO, Creative, internal & client-facing) and disciplines. Created messaging that speaks to seven-figure transactions & c-suite decision-makers down to SERP-motivated consumer buys. Consistently contributed to the success of their digital performance team through on-point, evocative messaging that amplified their client’s brand signals.

Clients:

Perma Pier – Accent Foods – DMA Solutions –  Compass DatacentersFlexjet – Texas Health Resources – Texas Health Physicians GroupBellClarusLena PopeCalloway’sEnilon – CalGiantDuda Farm FreshChuck PalahniukLitReactor – Chiasmus Media – Avoca CoffeeGM Financialdescant/TCU