2021 CV – A pretty self-explanatory, fifty-thousand-foot view of who I am and what I’ve done.
Content Strategy – Advise clients on how to best communicate with the various personas within their target audience(s) through thoughtful UX considerations, content consumption best practices, and a little good ol’ psychology. I create brand-wide messaging, storyboards, personas, journey maps, voice and tone, content calendars, even tweets – all of which drive seven-figure transactions down to SERP-motivated consumer buys. From Fortune 10 brands to mini-sites for companies with a roster of three – my strategies have been instrumental in the intelligent and effective construction of impactful content that serves as the bridge from intent to conversion.
Associate Fiction Editor – I currently serve as an associate fiction editor for Texas Christian University’s literary magazine, descant where I get to read new author submissions, offer feedback, work with our editorial team and potential authors for publication, and the usual day-to-day of a literary magazine.
News Articles for Wine Spectator – Various articles I’ve authored from 300-1400 words. From technical subject matter that includes medical, financial, and technological breakthroughs as they pertain to wine, to interviews, current events, and trends.
Weekly Blog Unfiltered for Wine Spectator – Weekly blog dealing with the lighter side of the wine world, where celebrity and wine intersect, as well as news items that don’t merit a long-form article.
Author Interviews/Literary – Sought and secured interviews with some notoriously elusive writers – Paul Auster – Chris Cleave – Kate Christensen – Dave Cullen – Mark Danielewski (1) – Mark Danielewski (2) – Benjamin Hale – Michael Hastings – Chuck Palahniuk (1) – Chuck Palahniuk (2) – Mark Richard – Gary Shteyngart – Lidia Yuknavitch
Garold LaRue III Bio (copy only) – Client needed an in-depth profile covering decades of experience in the field of coffee roasting, as well as outlining his contributions to the global coffee trade and humanitarian efforts.
Avoca Coffee Profile Page – Fifth-generation coffee roaster based in Texas needed an update to their profile page. They wanted clean and concise, with just a touch of personality. Professional yet playful.
Duda Simple Salads by Salanova B2B email with CTA (copy only) – Client needed an email template for a B2B message that would appeal to a targeted audience (producer buyers in large grocery stores) highlighting the merits of their unique product with various CTAs.
eBook/Recipe Book (copy only) – Client wanted an e-book that incorporated various Medjool date-related recipes within a play on the term “date night” with different themed “dates” applied to each recipe.
CalGiant Farms BuzzBlog – Client needed ghost-blogged entries that emulated the author’s voice, hit SEO milestones, and engaged the reader with further CTAs.
Foodservice Industry Sales Copy Rewrite – A $100MM corporation had some sales material (PPT deck, web copy, etc…) that needed some love and a diet. No links available (proprietary copy), however, a reference is available upon request.
Online Quiz – An online quiz we developed via qzzr for a client, complete with custom logic applied to weighted answers and possible outcomes.
Clients – Non-inclusive list of clients I’ve worked with and for over the years: Perma Pier – Accent Foods – DMA Solutions – Compass Datacenters – Flexjet – Texas Health Resources – Rockford Fosgate – BHGE – ALG – Texas Health Physicians Group – Bell – Clarus – Lena Pope – Calloway’s – Enilon – CalGiant – Duda Farm Fresh – Chuck Palahniuk – LitReactor – Chiasmus Media – Avoca Coffee – GM Financial – descant/TCU
Additional files/resources available upon request.